MinahrenEdTech & cultural mobile app
EdTech · Mobile · Founder · Product & Design
July 2024 – PresentContext
Minahren is an EdTech and cultural mobile app dedicated to fashion, design and architecture.
The project aims to make visual culture accessible to a wider audience through an immersive, interactive and modern learning experience.
Challenge
Access to visual culture remains fragmented today, often limited to informed audiences or delivered through formats with low engagement.
Educational content is rarely tailored to mobile usage and lacks interactivity, which limits engagement and learning.
Objective
The goal:
Build an intuitive, immersive mobile app to discover and understand the history of fashion, design and architecture through an interactive, accessible and engaging experience.
Learn through play: make cultural discovery fun and motivating to drive engagement and curiosity.
Learn through playLeverage data from national museum APIs to power content with open, up-to-date cultural references.
Data · national museums
1 / 8
Product approach
Founder — Creative Product Director & Front-end Lead
Designed and built the app end to end, from ideation to store release.
Product vision and EdTech & Culture positioning
Full user journey design (mobile UX)
Art direction and visual identity
Mobile UI development (React Native / Expo)
Marketing landing page (Vue 3, Nuxt 3)
Product strategy (freemium, AdMob monetization)
Product analytics (Google Analytics, Search Console)
Marketing and acquisition strategy
KEY CONTRIBUTIONS
Product architecture & user experience
Designed a complete mobile experience: navigation, interactions and hierarchy for educational content.
Art direction & design system
Visual identity, UI components and a cohesive graphic universe aligned with the cultural theme.
Mobile development
Full interface development in React Native (Expo), focused on performance and user experience.
Landing page & acquisition
Designed and built a marketing site (Vue 3 / Nuxt 3) to support the acquisition strategy.
Data & product optimization
Analytics tooling to track user behavior and improve the experience.
Monetization & business model
Freemium model definition and AdMob integration.
IMPACT
Shipped app available on iOS and Android
End-to-end product from ideation to distribution
Structured an interactive, accessible educational experience
Validated an EdTech & Culture positioning on mobile
First user acquisition and product data collection
Stack